This policy explains what cookies are, which ones this website uses, and how you can change your mind at any time. Our Privacy Policy covers what we do with personal information more generally.
It covers www.plimsoll.co.uk. Our other sites, including the subscriber portal, are separate services and are not covered here.
What cookies are
A cookie is a small text file that a website asks your browser to keep. Cookies do things like remember what is in your basket, count visits, or record that you have seen an advert. Some are set by us, and some by other companies whose tools we use.
Some information is kept in your browser's local storage rather than in a cookie. It works in much the same way, and we have mentioned it below where it matters.
What happens before you choose
When you first arrive we show a banner asking which cookies you are happy with. Until you answer it, we set nothing beyond what the site needs to work.
Two things are worth explaining, because you will see them if you look in your browser:
- Our images are delivered through Cloudflare by our content system, Umbraco. Cloudflare sets a cookie called
__cf_bmfor about 30 minutes to tell real visitors from bots. - The Google Analytics and Google Ads scripts load with the page, but until you accept analytics or advertising they are not permitted to store anything or to recognise you. This is Google's consent mode.
Your basket is kept in your browser's local storage as plimsoll_cart, so it survives a refresh. It stays on your device until you go to the checkout.
Strictly necessary cookies
Always on. Without these the site cannot remember basic things, including the choice you have just made.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
cc_cookie | Plimsoll | Remembers which categories of cookie you agreed to | 6 months |
Analytics cookies
Set only if you accept them. They tell us which pages are used and where people get stuck, so we can improve the site. We do not use them to work out who you are.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
_ga, _ga_FNPFRJ55KP | Google Analytics | Counts visits and tells returning visits apart, without naming anyone | 13 months |
_cs_c, _cs_id, _cs_s | Contentsquare | Records how pages are used, such as what people scroll to and click | 13 months, except _cs_s which lasts until you close the browser |
pl-attribution | Plimsoll | Remembers the campaign or search that first brought you here, so we can see which marketing works. It is sent with your enquiry if you make one | 90 days |
Functional cookies
Set only if you accept them. These support extra features on the site.
Our live chat is provided by Tawk.to. If you open the chat, it sets its own cookies so your conversation carries on as you move between pages. Nothing is set unless you use the chat.
Advertising cookies
Set only if you accept them. They let us and our advertising partners measure how our adverts perform and show you more relevant ones.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
_gcl_au | Google Ads | Records that an advert brought you here, so a later enquiry or purchase can be matched back to it | 90 days |
IDE | Google, on doubleclick.net | Measures and targets adverts across websites | 13 months |
_fbp | Meta | The same, for adverts on Facebook and Instagram | 90 days |
bcookie, li_gc, lidc | The same, for adverts on LinkedIn | 1 day to 12 months | |
__obref, and cookies on openai.com | OpenAI | The same, for adverts shown through OpenAI | Up to 12 months |
Changing your mind
Choose Cookie Settings at the bottom of any page to change your choices or withdraw your consent. Your answer is remembered for 6 months, after which we will ask again. When you turn a category off, we delete the cookies in it that we are able to reach.
You can also block or delete cookies in your browser's own settings. Blocking everything may stop parts of the site working, your basket included.
Cookies set by other companies
Where a cookie is set by another company, that company decides what it does with the information it collects, and its own policy applies as well as ours:
- Google, for Analytics, Ads and DoubleClick
- Contentsquare
- Meta
- OpenAI
- Tawk.to, our live chat
- Cloudflare, which delivers our images
Questions
If you have a question about this policy, please contact us.